Valley area is a tight knit community. Area businesses
are more inclined to keep their advertising with someone local,
who they know and trust. Presently, DRD's clients are good
friends as well as customers. Being close to the customer,
has developed trust, where verbal commitments and a handshake
make the deal, rather than lengthy paperwork and contracts.
Promotion through advertising today is a fundamental and
integral part of a business. Advertising often is a key element
in a firm's overall success. Advertising does affect the
buying habits of consumers. Consumers are influenced by advertising
through awareness and gained knowledge of product services.