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For
60 years, the Dairy Queen® system's recipe for success
has been simple. It's a combination of the hard-working
people who own and operate the stores and great-tasting
food and tempting treats served in the stores. The founders
of the Dairy Queen® system were men and women who introduced
a new kind of dessert treat and, in the process, developed
the foundation of the franchising industry. The history
of the Dairy Queen® system is a story of innovation, a
story of a unique product that created an industry.
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